hi, i’m harry.
a designer.
I'm a Digital Designer with a focus on the power of data-led creativity. At Publicis Media I lead within the Studio team as a Midweight Designer, where I specialise in crafting dynamic advertising campaigns across digital platforms. I’m passionate about the intersection of thoughtful design and technical execution — using smart, user-focused solutions to create work that not only looks good but genuinely connects with people.
Current & Previous Clients
samsung
I've worked across some of Samsung’s biggest product launches, developing high-impact creative for Display, including homepage takeovers and website skins on platforms like Sky Sports. I also led a dynamic, data-triggered Social campaign around the Euros tournament. Additionally, I have brought the brand to life in real-time, high-footfall environments through digital out of home (DOOH) executions.
Galaxy S25 Launch
Background.
The Galaxy S25 Ultra and S25 launch was one of Samsung’s most high-profile campaigns of the year. The objective was to create a wide-reaching digital campaign that maintained brand consistency while delivering targeted, high-impact creative across Display, Social, and DOOH. The campaign was under embargo until launch, requiring extra precision and coordination across teams.
My role.
I led the creative direction and production across Display and Social, working closely with media teams and clients from kickoff to launch. I focused on aligning the creative strategy with audience targeting and media objectives, suggesting best practices and UX considerations to maximise engagement across channels.
Using a modular template system, I scaled the design framework across over 300 unique assets — ensuring flexibility and consistency while saving production time. I also wrote supporting code to automate elements of the Display rollout, optimising the workflow and reducing margin for error. While junior designers supported execution, I oversaw quality control, handled client comms, and collaborated across teams to ensure DOOH and Social executions aligned with the wider creative vision.
Result.
This was Samsung’s most successful flagship phone launch to date, achieving massive reach and creative consistency across digital channels — with over 300 bespoke assets deployed across Display, Social, and DOOH.
Euros NEO QLED
Background.
To launch its new AI-powered television, Samsung wanted a campaign that combined innovation, excitement, and the cultural heat of the Euros. I was tasked with leading the creative for a dynamic, real-time social campaign that evolved alongside the tournament — supporting both England and Scotland. The campaign used Flashtalking’s Sport Sync technology to trigger pre-game, in-game, and post-game creatives, adjusting in real time to match outcomes and tournament progression.
My role.
I led the campaign from strategy through to final delivery. I collaborated closely with clients during the planning phase to shape the dynamic content strategy, produce initial UX-focused mock-ups, and ensure creative aligned with both audience targeting and media outcomes.
I delivered the creative design and production of over 200 unique assets, delivering high-quality visuals with dynamic messaging tailored to each tournament moment. I partnered closely with media teams throughout to ensure seamless activation and quick-turnaround updates — creating a responsive, real-time social experience that felt truly connected to the audience.
Result.
The campaign delivered 216 unique creatives, dynamically served in response to match timing and results. It drove a 115% increase in click-through rate vs benchmark, with live updates turned around within 1-2 days, demonstrating the power of real-time, data-led creative done right.
cadbury
I worked on Cadbury’s Secret Santa DOOH campaign during Christmas 2024, delivering a nationwide digital experience powered by dynamic QR codes. Each panel displayed a unique, automatically generated code via API, refreshing per instance and location to ensure a seamless and personalised gifting journey. A perfect blend of festive creativity and smart tech.
Secret Santa
Background.
Cadbury’s Secret Santa campaign is all about unexpected moments of generosity — and in 2024, the brand took this spirit nationwide with a large-scale DOOH activation across the UK. The idea was simple: scan a QR code from a panel and send a free Cadbury chocolate bar to someone you love. But behind that simplicity was a carefully crafted dynamic system designed for security, scalability, and measurable real-world impact.
My role.
I led the design and front-end build of the dynamic HTML5 creative, focusing on delivering a seamless user experience within a DOOH environment. Each panel featured a QR code, which when scanned, allowed users to send a chocolate bar — but to avoid scalping and misuse, we integrated an API that generated a unique code every time the ad played and per panel. This ensured a secure and fair experience, while also enabling detailed performance tracking and stock control.
I collaborated closely with creative agency, VCCP, and media owner, JCDecaux, even visiting their site to test the package in situ and ensure seamless real-world execution. While DOOH often focuses on brand awareness over measurable outcomes, this campaign flipped that narrative — offering a clear, interactive user journey with tangible conversion data and a standout physical-digital bridge.
Result.
The campaign achieved over 4 million plays across the UK, serving 1,600+ unique creatives and directly contributing to £80m in incremental revenue. It also proved that thoughtfully programmed, UX-led DOOH can deliver not just awareness — but real action.
aldi
I developed a flexible, modular template system which was used across multiple Display campaigns, each with a distinct look and feel. From Summer BBQs to Christmas and Autumn store callouts, the system enabled quick adaptation while maintaining brand consistency. I also supported real-time, weather-triggered and geo-targeted creative across both Display and Social, helping drive relevance and engagement at a local level.
Summer BBQ
Background.
To maximise impact for Aldi’s Summer BBQ campaign, I designed and built a fully modular template system for Display and Social that could flex to different data inputs, creative styles, and messaging needs. This system laid the groundwork for a highly adaptive creative framework that’s still in use over a year later.
My role.
I led the creative and front-end development of the core modular template, building in multiple data triggers — including 11 real-time weather conditions — to dynamically tailor ad messaging based on temperature and location. The framework was designed specifically for Aldi’s needs, balancing rapid production turnaround with highly customised outputs across product types, creative themes, and regional relevance.
The system supported a wide range of creative variations at both campaign and individual asset level, ensuring consistency in logic while enabling creative flexibility. I also collaborated closely with media teams to align targeting and asset outputs with media strategy, helping bridge creative and technical execution for maximum audience relevance.
Result.
The initial campaign was delivered in just 7 days, then extended across three additional months with weekly updates averaging a 3-day turnaround. In total, over 400 unique creatives were produced. Results included a 3x increase in view-through rate efficiency, 65% cheaper CPV, and 29% lower CPCV — demonstrating the impact of thoughtful UX-led ad design powered by live data.
christmas at aldi
Background:
For Aldi’s largest campaign to date, I designed and developed a dynamic, modular template system for Display and Social, extending from the beginning of November through to New Year’s Eve. This campaign included bespoke animations and an extensive creative output, maintaining high efficiency and quick turnaround times across multiple product categories. Over 200 unique creatives were produced, tailored to audience targeting strategies to maximize engagement.
My Role:
I led the creative development and front-end implementation of the modular system, which incorporated multiple data inputs and real-time triggers, including audience segmentation for highly targeted messaging. This was designed to adapt to Aldi’s seasonal promotions, ensuring that every asset aligned with the campaign’s creative themes and product focus, while maintaining production efficiency.
I worked closely with media teams to ensure creative outputs aligned with the audience targeting strategy, ensuring each asset was relevant to the right consumers at the right time.
Result:
The campaign ran efficiently with rapid updates, producing over 200 unique creatives. By integrating a targeted audience strategy, we were able to deliver high engagement with bespoke animations for greater creative impact and consistent efficiency across all creative assets, including rapid turnaround times.
Australia’s National Recycling Week
Background.
National Recycling Week is one of Planet Ark’s flagship campaigns. The campaign aims to educate and empower people to recycle correctly.
My role.
As the lead designer on this campaign, I worked directly with our sponsors to create branding elements aligned to the theme of Recycling Mythbusters. I designed the website, as well as creating a variety of videos to be used across our social media platforms. Following the design process, my role evolved to support the web development team to implement my design. The final stage involved working with the communications team to ensure that the copy was incorporated effectively.
Result.
This National Recycling Week was the largest and most successful online campaign launched by Planet Ark.
Bean blends coffee festival
My final year project at the University of Kent was an opportunity for me to showcase my UI/UX design and front-end development skills. I also wanted to highlight my brand development experience from Planet Ark. I decided to create a hypothetical coffee festival with a focus on sustainability.
Bag track app
Background.
I designed a mobile app to help travellers quickly find their luggage. The goal of the app is to help users:
Check luggage status
View pick-up location
Collect luggage
My role.
First, I researched the current technology used by airlines to understand what information is available for luggage tracking. Next, I mapped the user journey to understand the environment in which the app would be used. This holistic approach enabled me to identify the challenges commonly experienced by users and explore which paint points can be alleviated with existing luggage tracking technology.
Travelling can often be stressful. Therefore, information should be easily accessible to the user. I was able to design wireframes with clear visual indicators after mapping out the user flow for the app.
I then created the design using Figma, building out the login, flight details and baggage status pages. I developed three variations for the baggage status page to demonstrate how different types of information would be displayed. Lastly, I used the final design to create an interactive prototype.
Result.
The final design received great user feedback, as well as the holistic design process.
the seedling bank
Background.
The Seedling Bank is one of Planet Ark’s newest campaigns. The goal is to supply native seeds to schools and community groups around Australia, via financial grants.
My role.
I worked closely with the campaign manager to design the main page, with a strong focus on user experience. The page’s aim was to provide basic information about how The Seedling Bank operated, and to showcase the communities it benefits.
I designed a flowchart to clearly communicate how the program works. I also designed an interactive map of Australia to show the location of each community group. Each community group can be clicked on to display cards, detailing more information about the community. I designed the page to be easily updated over time as the campaign grows.
I worked directly with the website development team to ensure these elements functioned as intended on the live site. As well as creating specific assets to help them implement the design more smoothly.
Result.
The Seedling Bank has grown significantly since its launch, providing grants to over 90 community groups. Approximately 39,000 seedlings have been planted.
